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Last June was the first full month in business. He and Canales opened the Volume Social Club in March of 2020, which meant an almost immediate closure due to COVID-19 safety protocols. “And I honestly believe that the future of beauty is going more private.” The Perks of Volume Social Club Then it went into hair studios,” Morales says. “I started at Visible Changes when salon malls were really cool. The Volume Social Club where Sergio Morales and Xandro Canalas do their hair magic. But it was time to go.”Īnd when it was time to go, he fell back on that concept born from years back. “I love the guy and I loved working there. “I love Ceron Hair Studio but I knew it was time for a change,” he explains. In 2014, he rejoined Ceron, working for six years in the Uptown Park location and expanding his field of clients. “Those kids gave me the drive to do more. On Morales’ return, he joined Therapy Hair Studio, alining with owners David Bamford and Luis Perez. Once the young man had his wings, he exited Houston for two years working in New York. It was also Ceron who introduced Morales to the delicacies of client management, as in keeping two antagonistic blondes from being in the salon at the same time.


It was Ceron who had to explain to the uninitiated teen stylist that the scars he was seeing around the hairline and behind the ears of clients was not some sort of cult ritual but the signs of facelifts. There could not have been a better education for Morales. Only a lavender door reveals entry to the art-filled stairway of the salon where Morales and co-owner Xandro Canales hold court with a bevy of social brahman. The salon, Volume Social Club, has no sign. Some might say that Morales has taken that notion to an extreme. That’s why not having a sign has really worked for us because there’s not going to be a ton of people in here.” “It spoke to me back then,” Morales says as we sit at an antique table in the back of his salon, tucked away above Paulie’s on Westheimer. Avoiding the salon fray, she followed him to his third-floor walk-up for privacy even though it meant having her hair washed in the kitchen sink. It described Madonna’s dislike for the buzzy hair salon of her favorite stylist. While his career as a hair stylist began in a mall salon at age 16, Sergio Morales’ epiphany that led, almost 30 years later, to his discreet second-floor lair in Montrose began with an article in W Magazine.
